Choosing the right domain name for your business can make all the difference between success and failure online. A memorable, keyword-rich domain that’s easy to type into the search box will help you get found by new customers, while one that’s hard to remember or spell will keep those same people from finding you in the first place. Here are some suggestions on how to choose the perfect domain name for your business.
Choosing the right top-level domain
Choosing a domain name can be a daunting task, but it’s important to do your research. And no matter what you do, don’t settle on some domain that someone tells you is free. There are so many different TLDs (top-level domains) out there that it’s worth doing some homework before you register a domain.
Here are just some of them: .com (most popular), .org, .info, .biz, .net, .us (United States), and many more. Don’t get hung up over which one is best because none of them are mutually exclusive.
Choosing a name that can grow with your business
A great domain name is a valuable asset, so it makes sense that many startups spend considerable time and money coming up with just the right one. Think of your business name as an investment in what you are selling or offering. In short, a great domain can pay big dividends.
To help you choose a name that will grow with your business. It’s also worth noting that .com domains tend to be more popular than others because they’re recognized by search engines like Google. But if you want something less mainstream, there are plenty of other options out there.
Choosing a memorable business domain name
Once you’ve decided on a business name, it’s important to be sure that no one else is using it. Registering your domain name is relatively simple. You can register a domain through an ICANN-accredited registrar or hosts like GoDaddy, Enom, or HostGator.
It will cost between $10 and $20 per year (and sometimes more) depending on how long you decide to register it for and which registrar/host you use. Most reputable providers will offer personal or business hosting plans for their domains. Make sure your provider offers sufficient e-mail accounts as well—most domains only come with one!
Maintaining goodwill with trademarks
If you’re planning on taking your business beyond a side hustle, then registering a trademark is vital. It’s important to do your research here, but at its most basic level, trademarking involves making sure that no one else can use your company name or logo.
Incorporate: Before you register any trademarks or put together any marketing materials with your company name on them, make sure you incorporate them as an LLC (or C Corp). This protects not only your assets but also those of future employees and freelancers who may work with you. The specific type of corporation is typically determined by what tax structure makes sense for your business.
Choosing search engine-friendly business domain
When you’re trying to come up with a domain name, it helps if it’s search engine friendly. That means using words and phrases that are highly searched regularly. For example, Google ranks words like shoes and camera higher than those like data or mushroom.
A good way to get ideas is by plugging your business idea into google searches, then taking note of what types of searches bring up your company website. If you want people to find your site when they type in shoes, use that phrase in your domain name.
Avoid names that are too descriptive
You’ll want a unique name that is memorable and says something about your business. However, you don’t want it to be too descriptive because then people might just remember that name and not think of you as a brand.
The trick is finding a balance between something unique and memorable, but still representative of what your business does. That may mean opting for an alternative spelling or putting words together in ways they haven’t been before.
The key is finding something that distinguishes you from everyone else out there and lets people know who you are without them even having to read your website or hear what you do.
Choosing Brand able business domain
First, it helps to choose a unique name. There are plenty of websites out there that help you figure out what’s available and what isn’t.
Check these regularly if you’re looking at a hot new name, as it may already be taken by then! If there’s no good domain left, you can always fall back on a close variation with your extension (i.e., instead of .com, using .net). And remember: don’t be afraid to buy from somebody else.
No matter what you decide to do with your business, a great domain name is essential. Not only will it allow you to be creative, but it’ll also help establish your brand and stand out from competitors.
So make sure you choose a name that reflects what your company does and take some time thinking about how someone else might interpret it. Once you’ve decided on a name, use our step-by-step guide on how to register or purchase a domain name and get started right away!