How to Choose a Blog Topic

How to Choose a Blog Topic That’s Right for You

Choosing the right topic for your blog can be hard. You don’t want to choose something that’s so specific that it won’t interest anyone else, but you also don’t want to choose something that’s so broad that you won’t be able to make any meaningful contributions to the subject. Finding the right balance of specificity and breadth will allow you to build an audience around your topic and actually have things to say about it.

10 ways to choose a blog topic

If you want your site to be successful, it’s important that you choose a topic that fits with your passions. After all, how much effort are you going to put into something if it doesn’t excite you? If you want great content on your site, then choosing an appropriate subject is key. Here are 10 ways to help choose a topic.

Determine if your audience will love it

Before you choose a topic, think about your audience. Do they want to read content related to your topic? Or are they indifferent? Passionate? There’s nothing worse than wasting hours—days!—writing a post no one cares about. Determine how much (or little) competition there is in your space.

The more people who have blogs on your topic, the less likely you are to stand out with yours. Still interested in starting that new business, health and wellness or parenting blog you’ve been dreaming of ? Look at other blogs in these categories and see what topics generate traffic—and comments from readers. These will be excellent topics for you too!

Does your personality fit the blog topic?

As a blogger, you have to be sure that your personality and your topic complement each other. If you’re an outgoing, fun-loving person who loves going out with friends and having a good time, it might not be smart to start a blog about personal finance or self-improvement topics.

On the other hand, if you are very serious and quiet most of the time but love books and reading, writing about books would suit you well. When choosing your blogging topic, make sure it fits your personality.

Will you be able to create lots of content for your Blog Topic?

One of the most important questions to ask yourself when choosing a topic is whether you’ll be able to create lots of content on it. If your chosen topic has lots of angles, paths and directions you can take with it, then you’re probably in good shape.

But if all you can think about right now is how to write two paragraphs on your subject, then chances are that’s not going to last very long as a popular and worthwhile topic. (See also: How long should my first post be?)

Are Other bloggers talking about it?

Take note of what other bloggers are blogging about and see if it matches your interests or expertise. If you think they’re being successful, it’s probably worth taking on as a topic, but be sure that there isn’t an overabundance of similar blogs already out there. If you can find some people talking about your topic, see how many links they have pointing to their page.

Google analytics (or whatever kind of stats software you use) can help here; just look at your source/medium and top pages reports to get an idea of how popular certain topics are, who is linking to them and how much traffic those pages are getting in comparison with your own.

Do people in social media have conversations about it?

Although people don’t frequently talk about it, choosing your topic can be one of the most important decisions you make as an online writer. First, it will give you clarity as to what exactly you’re writing about, and second, it can help differentiate yourself from other writers and help people connect with you on a more personal level.

When coming up with your topic or niche, ask yourself: Are there conversations happening right now in social media that no one is really having? Does what I want to write about resonate personally with me? Will I have something valuable and unique to say about my chosen topic? Once you have answers for these questions, you’ll be well on your way toward choosing a niche that will truly set you apart from everyone else in your field.

Is there something unique about it?

If there’s something that makes your idea stand out from others, feature it prominently in your post. You can either explain why it’s unique or how it’s different. Additionally, you can use other people’s content as inspiration and complement it with your own thoughts.

For example, if there are several blogs on one topic but they don’t touch on an aspect of that subject that you think is important, add some more details to make your content even more valuable than what’s already available. Doing so will set you apart from everyone else doing essentially the same thing and increase traffic to your site.

Can you add value with your personal experience in your Blog topic ?

If you’re trying to decide on your own topic, it might be useful to ask yourself whether you have any experience that could be valuable in blogging about it. If you do, try sharing some of your stories from those experiences (make sure they’re not too personal; you want other people to feel comfortable sharing their own experiences).

The easiest way to show how something relates directly to your audience is by providing an example of when it happened (i.e., I had a problem like that and here’s what I did…). This also helps make sure your advice will be relevant, which leads me into my next point…

Is there someone you can interview about it?

As you research your topic, think about people who are experts in it and are willing to be interviewed. If they’re already blogging, you can use their content as inspiration or directly incorporate it into your own post! But don’t forget: people have limited time and attention—so make sure your request is polite, short, and simple. Do not oversell yourself or what they can get out of an interview with you.

A few questions might include: How did you come up with [topic]? When did you start [blog]? How long have you been doing that? What kind of tips would you give someone looking to start a [blogging]? etc.

Can you expand upon it with affiliate marketing?

With affiliate marketing, you can potentially make commissions on products that are relevant to your niche. If you’re interested in personal finance, for example, you could join commission junction and start promoting products like Personal Capital (which will give you $20 if you sign up). Or, if you have an online store/site already (like I do), it’s easy to integrate Amazon affiliate links. When readers click on those links and purchase something from Amazon, I get a small commission at no cost to them.

Are you passionate about writing about this blog topic?

Sure, you might love cats or coffee, but that doesn’t mean everyone else does. If your first inclination is to write about something because you’re interested in it and you happen to know a lot about it—think again. Your interests alone are not enough; there has to be an audience out there that cares about what you have to say on your topic. Is your topic timely? Many of today’s most popular blogs cover current events or timely topics.

By doing so, they’re ensuring readers will keep coming back for new content—and getting higher search-engine rankings along with it! Does your topic lend itself well to specific, step-by-step instructions.

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