Starting a new blog can be exciting, but it’s also intimidating. Figuring out how to promote your posts, what niche to choose, and how to leverage your friends and family into subscribers can seem impossible if you don’t know where to start! That’s why I’ve put together this helpful 7-step guide on how to grow your blog quickly. Keep these steps in mind as you set up your website and begin blogging.
Step 1 – Choose your niche and target audience
The first step in growing your blog quickly is determining a niche that’s both interesting and easy to market. Choose a topic people are interested in, and one you can easily find resources for. It’s important to note that it doesn’t matter how many people want to read about your chosen topic—if you can’t find enough information on it, you won’t be able to generate relevant content. To make sure there is enough content, check that other bloggers aren’t writing about similar topics. If they are, move on – nobody likes being second place! An audience with expectations and needs will be more loyal than an audience attracted by random topics with no clear benefit or value proposition.
Step 2 – Find influencers in your niche
Once you’ve got your idea and figured out who your audience is, it’s time to find bloggers who can help spread your content. Thankfully, finding influencers isn’t a difficult task. You have multiple options when it comes to discovering popular bloggers: You can look at Google search results by category or popularity; use influencer identification tools like Followerwonk ; or research blogs manually by following your competitors on social media and by looking at their most shared content on services like BuzzSumo . Once you figure out which are your best targets, try reaching out and connecting with them. Don’t be shy! If they share similar interests as you do, they might be happy to exchange guest posts and other forms of cross-promotion in order to grow both of your audiences. The key here is reciprocity—don’t just reach out because you want something from them (even if that’s true). Instead, offer value first. For example, if they’ve written about similar topics before, reach out with a list of 10 questions that will get readers thinking about those topics in new ways. If they haven’t covered those topics before but seem interested in doing so in future posts, provide some resources for further reading.
Step 3 – Engage with other bloggers
Search for bloggers in your niche, find their email and reach out to them. You can use a tool like BuzzSumo or Typeform to find contact information. A simple email could read Hey there, my name is John Doe from blah blah blah company, I found you on Twitter today and really liked your post about xyz. I really respect what you’re doing with your site and was wondering if you’d be interested in trading guest posts? More often than not, bloggers will accept (this is actually where my first guest post came from!), but you might need to pitch 2-3 different people before getting a yes.
Step 4 – Contact influencers
Contact influencers in your niche and pitch your idea. Don’t let anyone shoot you down. If someone doesn’t want to guest post, or share your content or whatever it is you are trying to get them to do, then ask if they know of anyone else who would be interested. Make a list of people that don’t respond and move on. There are plenty of others out there just waiting for an opportunity like yours! You can find them by searching for articles about blogs in your niche with lots of social media shares and comments (Facebook likes, etc.). Look at their websites, track their recent posts and see where they link back.
Step 5 – Pitch guest posts
To really grow your audience and establish yourself as an expert in your field, pitch guest posts on other blogs in your niche. If you have a good relationship with them, offer to write for free for their readers first and then contact them after it’s been published. This is much more effective than cold pitching people on guest post ideas because they already know who you are and what you’re writing about. Keep blogging: Content marketing works because it provides valuable information that attracts like-minded people looking for solutions. Once you’ve established yourself as an authority in your niche, continue blogging regularly with helpful content that engages and inspires your readers by solving their problems.
Step 6 – Network with other bloggers
If you are interested in building a successful and long-lasting career as a blogger, it is important that you build relationships with people in your niche. When starting out as a new blogger, these relationships will be very beneficial in helping you build traffic and earn credibility. You can do things like comment on their blogs or write guest posts for them (note: I say guest posts instead of just blogging because writing guest posts requires more research than posting on your own blogs). These relationships will pay off over time by helping you generate content ideas, getting feedback on your writing style, and perhaps even providing an introduction when someone else is looking for bloggers to help them out.
Step 7 – Build relationships with people in the industry.
The purpose of networking is not just to develop new contacts. Networking is an essential step in gaining knowledge, which will help your business grow. You will learn how people in similar industries get things done, create opportunities and leverage connections that can lead to professional success. Participate in business groups and other related events where you will be able to meet local professionals and discuss issues relevant to your industry or business goals. Don’t shy away from posting questions on social media or question forums such as Quora where your peers may have valuable answers for you. The more educated you are about what works for others, the better positioned you are when it comes time for making strategic decisions about how best to grow your business.
One of my favorite things about blogging is that it’s really easy to start. Even if you’re working a full-time job, there are ways for you to grow your traffic and engage with your readers at any point in time. This doesn’t mean that growing your audience or getting more clicks on your posts will be easy, but I promise you it can be done—and once you see results from these steps (and tweak them a bit), blogging will become easier for you. The best part? You get all of these great opportunities without having to compromise on anything! Who knows—maybe by following a few of these tips, you’ll even be able to turn it into a profitable side hustle!